Brand Identity, Messaging
Twin State Electrical Supply, a DBA of Consolidated Electric Distributors (CED), brought us on to update their brand identity and messaging.
There were three major goals for the project. First, iron out who they want to appeal to; second, develop consistency in their language; and third, create an identity that could scale with them.
The new mark and color palette help differentiate Twin State in their market and expand beyond the regions their previous logo had highlighted.
The messaging we developed helped show what was important to highlight when marketing, and a toolkit was provided so they could keep it consistent in-house.